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About Maja.
As an Executive Partner at IBM, I drive innovation and transformation at scale, collaborating with influential companies worldwide to create human-centered experiences, products, and services that redefine customer and employee relationships.
Crafting Progress through Creativity and Connection: Leading the Way at IBM
From the outset of my IBM adventure, I've immersed myself in various roles, including client management, marketing, software, and consulting. My trajectory took a transformative turn in 2013 with the Global IBMer program, steering me through Europe, the Middle East, Africa, and Turkey. Each endeavor has honed my expertise in customer experience, digital transformation, and innovative design, all while leading dynamic teams and forging alliances with renowned brands.
A decade into this expedition, I've returned to my Roman roots.
As a cornerstone of the IBM iX Global Center of Competence and the extended Global Leadership team, I drive transformative strategies for our global clients. My zeal for reimagining customer experiences seamlessly aligns with the dynamic potential of the IBM Garage, ensuring swift and impactful outcomes.
My guiding compass is creativity fused with a genuine conviction in people as the bedrock of innovative strides. This ethos anchors my resolve to cultivate a collaborative and empowering atmosphere within our Studios. Mentorship is more than a duty; it's a heartfelt dedication to nurturing potential, allowing everyone to flourish in their chosen path.
My approach is grounded in uniting creativity and curiosity in the business realm. Recognizing that true innovation springs from the rich tapestry of human potential, I view challenges as gateways to boundless possibilities. Beyond mere technology or strategy, I champion the collective synergy of people in crafting a luminous future. It's about people working together to imagine, design and build a brighter future.
Let's create
something that changes everything
Work Experience
Current
EXECUTIVE PARTNER
IBM iX Global Center of Competence
IBM Consulting
As a global facilitator, I empower brands to reimagine their business landscapes. Holding a pivotal position in IBM iX's Global Centers of Competence (CoC), I lend my expertise to the inception and leadership of innovative offerings. My responsibilities also encompass strategizing and executing go-to-market campaigns that pave the way for our global teams to effectively co-create solutions with our clients. My role acts as a catalyst, sparking synergistic collaborations that enable our clients to explore new horizons and redefine their success stories.
2021
ASSOCIATE PARTNER
IBM iX Global Center of Competence
IBM Consulting
As an Executive at IBM, I spearhead strategic decision-making to drive the organization toward its goals. By collaborating with diverse teams, I foster innovation, fuel business growth, and maintain a competitive edge in the dynamic industry. This ensures IBM's position at the forefront of cutting-edge solutions, positively impacting businesses and society alike.
2018-2020
GROWTH PLATFORM LEADER
IBM iX Studios, Istanbul, Turkey
IBM Consulting
Leading a team of +45 Renegades and Realists who blend strategy, technology, creativity and design to tackle every client challenge. Strategists. Industry Experts. Researchers. Designers. Developers. Engineers. Artists. Facilitators. We imagine the businesses that will shape tomorrow’s world and help our clients build them.
2017-2019
GROWTH HACKER
IBM iX Middle East and Africa
IBM Consulting
Driving IBM iX growth in Turkey, Middle East, and Africa through new business lead research and acquisition. Aided country teams in sales expansion, navigating diverse cultures and industries across South Africa, UAE, Pakistan, and Turkey. Passionate about engaging with varied cultures and business domains.
2016-2017
GROWTH HACKER
IBM iX Studios, Istanbul, Turkey
IBM Consulting
Leading go-to-market sales and business development, I identified digital transformation opportunities for major Turkish brands. Assisted in strategy development and execution, focusing on strategic goals, tactical milestones, and digital capabilities. Fostered cultural and organizational change within IBM Turkey and the local market.
2015-2016
GO-TO-MARKET LEAD
Senior Managing Consultant
IBM Consulting, Istanbul, Turkey
Acquired experience across utilities, retail, fashion, telecom, and finance sectors. Enhanced brand-customer relationships with innovative customer journeys and optimized operating models. Leveraged analytics, global solutions, industry insights, and consulting expertise to deliver actionable plans for diverse clients.
2014-2015
MARKETING LEADER
IBM Middle East and Africa
IBM Marketing
Managed IBM Digital platforms and Mobile marketing strategies for Middle East, Africa, and Turkey. Developed marketing plans, campaigns, events, and budgets while analyzing the market and competitors. Collaborated with sales to optimize pricing strategies for profit and market share. Coordinated company conferences, trade shows, and major IBM events.
2014-2015
MARKETING LEADER
IBM Middle East and Africa
IBM Marketing
Managed IBM Digital platforms and Mobile marketing strategies for Middle East, Africa, and Turkey. Developed marketing plans, campaigns, events, and budgets while analyzing the market and competitors. Collaborated with sales to optimize pricing strategies for profit and market share. Coordinated company conferences, trade shows, and major IBM events.
2013-2014
MARKETING LEADER
IBM Cental Estern Europe
IBM Marketing
Passionate about social, cloud, and analytics' impact on business, I took on business development, marketing, and sales in Central Eastern Europe in 2013. Developed go-to-market strategies, identified growth opportunities, and aimed to increase revenue, market share, and brand awareness. Refreshed partner ecosystem by attracting digital and design agencies. Focused on Russia, Poland, Romania, Bulgaria, Czech Republic, and Slovenia markets while based in Zagreb, Croatia.
2012-2013
ALLIANCES MANAGER
IBM Italy
Drove revenue growth by developing business via Business Partners ecosystem. Enabled clients to leverage social business technologies for competitive advantage and innovation. Delivered exceptional experiences by integrating business processes and social tools. Attracted design and digital agencies to rejuvenate the partner ecosystem with new capabilities.
2011-2012
SALES MANAGER
IBM Italy
Sales-responsible for IBM Social Business and Collaboration Solutions software portfolio. I helped leading Italian brands to leverage ''social business'' products and solutions to optimize the way they drive internal operational effectiveness and improve their customer experience through digital and social solutions.
2007-2011
ACCOUNT MANAGER
Travel & Transportation
IBM Italy
Managed business relationship between IBM and Ferrovie dello Stato Group, serving as a trusted advisor for client solutions. Maintained industry knowledge, identified opportunities, led cross-functional sales teams, and tailored market approaches to client buying behaviors for maximum profitability.
2003-2006
SALES OPERATIONS
IBM Italy
Supported IBM industry leaders and sales team by handling sales operations, increasing sales face time. Key responsibilities included pipeline management, business process tracking, opportunity management, forecasting, and ensuring data quality.
2000-2003
WORKPLACE DESIGN
IBM Europe, Middle East and Africa
In my first exciting role at IBM, I helped drive workforce mobility transformation across Italy, Spain, Portugal, Israel, Greece, and Turkey. Assessed employee roles, provided tools for remote work, and increased productivity. Re-evaluated office space needs for IBM and affiliates, enabling teams to be closer to clients, work remotely, and improve capital and operational expenses.