Global expansion Garage Blueprint
INFORMATION TECHNOLOGY SECTOR / TURKEY
Established in 2006 and headquartered in the vibrant city of Istanbul, SoftTech has expanded its influence across the globe with a presence in eight diverse locations, including the bustling tech hubs of Shanghai and San Francisco. SoftTech holds the distinction of being Turkey's largest domestically-capitalized software company, fostering a creative workforce of over 1,000 dedicated professionals.
Insights
Global expansion by creating a more customer-centric organization.
Idea
Set the foundation for a Garage in partnership with IBM iX.
Impact
Win more business in-country and extend business in Europe, North America, and China.
SoftTech aspires to establish itself as a formidable entity on the global stage, extending its innovative products across diverse sectors such as banking, healthcare, port automation, and real estate. Our vision is consistently delivering creative, forward-thinking solutions redefining industry standards.
Guided by this vision, SoftTech is already playing an instrumental role in fostering innovation within numerous enterprises and aiding them in their expansion onto the global arena. However, as a comprehensive technology house, our proficiency in innovation has traditionally been more product-centric, lacking specific frameworks that center on user experience and its enhancement.
Recognizing this gap and in our pursuit to innovate at an accelerated pace and break into new markets, we have sought the expertise of IBM iX to fortify our global vision. Their partnership is integral to our go-to-market strategy, offering a unique blend of global exposure and technical expertise.
This collaboration also extends to a transformative overhaul of our operational paradigm and customer and prospect engagement approach.
By modifying our current work processes and augmenting how we interact with our clients, we aim to drive improved customer experiences. This initiative aligns with our commitment to meeting customer expectations and surpassing them, fostering stronger relationships, and ensuring sustained business growth.
To underpin SoftTech's ambitious vision, we have facilitated the establishment of SoftTech Garage, envisioned as an epicenter of high-impact, client-centric innovation. This hub serves as a nexus where advanced technology and creative thinking converge to create breakthrough solutions tailored to meet our clients' unique needs.
The defining foundation of SoftTech Garage is its distinctive methodology, inspired by IBM Garage's proven approach. This methodology is a carefully curated blend of industry best practices, supplemented by the wealth of experience that IBM brings to the table. This powerful mix ensures that the SoftTech Garage can handle the most complex challenges while staying ahead of evolving industry trends.
People are the lifeblood of any innovation center, and SoftTech Garage is no exception. Our team comprises a diverse mix of talent, drawing from IBM, SoftTech, and their respective ecosystems. This dynamic collective, coupled with insightful data, leverages applied technology to foster a culture of collaborative innovation.
The design of the SoftTech Garage also plays an integral role in promoting creativity and productivity. These intentional spaces, tailored to foster innovation, are built to inspire fresh ideas, facilitate knowledge sharing, and drive ambitious projects forward. By creating an environment where technology and creativity flourish, SoftTech Garage is well-positioned to stimulate transformational changes on an unprecedented scale.
With these foundations in place, the SoftTech Garage is set to become a significant contributor to SoftTech's vision of delivering cutting-edge, customer-centric solutions across multiple sectors, and thereby catalyzing their global growth aspirations.
In an audacious effort to redefine the industry standards, SoftTech is reinforcing its position as Turkey's premier technology company. As part of this journey, SoftTech is implementing groundbreaking initiatives in digital transformation and crafting innovative business models that transcend the boundaries of financial services.
While SoftTech has traditionally been renowned for its cutting-edge technological solutions, it is now augmenting this legacy by creating solutions that are not only inventive but also agile, efficient, and secure. This is achieved by leveraging the power of the Garage engine, a unique collaboration and innovation platform.
The Garage engine, with its ability to facilitate rapid ideation and smarter workflows, allows SoftTech to quicken its operational pace. This transformative shift not only enhances the speed at which SoftTech can bring solutions to market, but it also revolutionizes how its multifaceted teams collaborate, fostering an environment of swift, smart, and secure innovation.
Our initial collaborative venture, the "Paşabahçe Store Experience and Mobile App," has already marked a successful start to the partnership between SoftTech and IBM iX. The app's positive reception illustrates the tangible business outcomes and value creation that can result from our synergistic collaboration.
But this is only the beginning. With the ability to innovate at an accelerated pace, SoftTech is poised to make its mark globally and across diverse industries. The focus is not solely on financial services anymore.
This new approach underscores SoftTech's commitment to driving industry-leading innovation, delivering exceptional customer experiences, and creating significant business impact across the globe. This strategy reinforces SoftTech's position as a leader in digital transformation and highlights its ambition to generate substantial value in the rapidly evolving technology landscape.
